ABOUT US

In recent years, health and wellness has become quite stressful: full of rules and trends, do’s and don’ts. This doesn’t resonate with us, and we know it doesn’t resonate with many of you, either. Some days might be all about exercise, other days might be all about extra fries – and that’s OK by us. We’re forging our own definition of health and wellness, and when it comes to finding yours, we’re your partner in crime.

We walk the line between backed-by-science and avant-garde. We’re food-curious and have a taste for adventure. We’ll try anything once. Food is an inherently positive force; it should fuel, uplift, and support us – whatever our goals. And thanks to the work of today’s passionate and innovative food producers, we really can have it all.

Our assortment is vetted against our four pillars to bring you all the upside with none of the downside:

  1. Delicious: if not, what’s the point?
  2. Clean-label: no artificial shenanigans or quality-tampering shortcuts.
  3. Nutrient-dense: leave math off your plate – we count nutrients, not calories.
  4. Sustainable: good for you and the planet. 
about us

Latest Insights

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The Immune System: So Hot Right Now

With winter at our doorstep, all of us are after no-fail tips and tricks to support our immune system. According to Harvard Medical School, there is unfortunately no one-size-fits-all approach. It all comes down

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Can what we eat impact our emotional and mental wellbeing? According to studies in nutritional psychiatry, a relatively new scientific field examining the connection between food and mood, the answer is an emphatic yes.

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Hibernation Essentials

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Let’s talk shrooms

Photo credit: @chelsielcraig for Bon Appetit What are healing mushrooms? If you’re a keen wellness acolyte, chances are you’ve seen or maybe even tried adaptogenic mushroom coffees or powders in the last few years.

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Menstrual Health Nutrition

Cycle Syncing

If you have a period, you know how much of an impact the hormonal ebbs and flows tend to have on your skin, mood, cravings, and energy levels. The waves tend to be unpredictable,

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Nootropics

Stemming from the Greek nóos for “mind” and tropḗ for “turning”, nootropics (sometimes known as cognitive enhancers or “smart drugs”) are supplements that can increase cognitive functions such as memory, motivation, or creativity.

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Health Halo

Has a bright and shiny natural, paleo, or gluten-free label ever absolved you of your food guilt or enticed you to eat more of a product than you normally would? Making the “right” food

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Say goodbye to juice cleanses… how to actually detox

We’ve compiled our favourite science-backed tips and anecdotal tricks to help you really detox – no snake oil or flat-tummy-tea in sight. Once a Sunday hangover has subsided and reality begins to sink in,

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